Blog: Petah MarianSainsbury's "still learning" with Fresh Kitchen

Petah Marian | 12 May 2011

While speaking with Justin King yesterday (11 May), the Sainsbury's chief executive told just-food that the retailer is "still learning" how to run foodservice operations with its Fresh Kitchen store, which opened in London in January.

With the UK's number three grocer set to have around 45% of its revenue come from its "beyond food" sources by 2020, it's clear that King and his executive team see diversification as important for the future of the business.

Referring to Fresh Kitchen, King said Sainsbury's was learning how to run the kind of business whose success relies on "getting that business between 12 and 2". Sainsbury's, he said, has employed "a couple" of senior people from the foodservice sector to help it along.

King admitted that the retailer is still working on getting the concept right but he insisted that the Fleet Street store would not prove the success of the model, as there are "3,000 bankers upstairs" willing to shop at the store.

However, he said the retailer is in "no rush" to roll out more of the stores, insisting that it still has "lots to learn".


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