Blog: Shouldn't we have 365 Earth Days a year?

Dean Best | 22 April 2008

Today (22 April), apparently, is Earth Day.

The brainchild of a US politician, Earth Day is held each year on 22 April to boost awareness of environmental issues in the US and in a clutch of countries around the world.

It seems, however, that the event is bigger news in the US and Canada, where companies of all shapes and sizes have jostled to get news of their “green” initiatives out to the wider public.

Food retailers seem to trying to outdo each other in a bid to push their environmental credentials and capture what some see as the ever-more lucrative green dollar - and long may that competition continue.

However, environmental issues have been in the food industry spotlight for months; isn’t it time that retailers showed a little more imagination than a bag for life?