Blog: Shy Shrek shorn

Catherine Sleep | 29 April 2004

A publicity-shy Merino sheep in New Zealand has been caught after six years on the run. Dubbed Shrek, the sheep has grown a fleece of biblical proportions along with a considerable fan base who gathered to watch top shearers at work. Shrek's fleece weighed 60lb and will be auctioned on the Internet for charity.

Word has it that Shrek will now spearhead a publicity campaign for the NZ wool industry.

Get bidding


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?