Blog: Snickers-Marathon

Catherine Sleep | 2 March 2004

More brilliance from the world of confectionery branding. Remember when Snickers was called Marathon? I always thought the name Marathon was better, being redolent of sport, of endurance, stamina and health.

But no! Back in the 80s (I think), the name was ditched in favour of Snickers, which for me prompted images of kiddies sniggering in corners, possibly wearing brightly coloured sneakers. The power of a brand…

It seems we’ve now come full circle, as the marketing brains at Mars Inc. are launching the Snickers Marathon energy bar. It’s taken years of research, it seems.

Opal Fruit, anyone?

The "Snickers Marathon Story"


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?