Blog: Snickers-Marathon

Catherine Sleep | 2 March 2004

More brilliance from the world of confectionery branding. Remember when Snickers was called Marathon? I always thought the name Marathon was better, being redolent of sport, of endurance, stamina and health.

But no! Back in the 80s (I think), the name was ditched in favour of Snickers, which for me prompted images of kiddies sniggering in corners, possibly wearing brightly coloured sneakers. The power of a brand…

It seems we’ve now come full circle, as the marketing brains at Mars Inc. are launching the Snickers Marathon energy bar. It’s taken years of research, it seems.

Opal Fruit, anyone?

The "Snickers Marathon Story"


BLOG

Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...

BLOG

Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

BLOG

Another UK meat supplier under microscope

Sunday saw another product recall involving another UK meat supplier announced by the country's food standards watchdog....



Forgot your password?