Blog: SPAM brings home the bacon

Catherine Sleep | 19 July 2006

Unlike dogs, brands are never too old, or indeed too derided, to be taught new tricks. Hormel’s SPAM luncheon meat is often the butt of jokes, yet it remains a profitable product and for some random reason massively popular in Hawaii. And now the product’s getting a little bit hip, a little bit dangerous and generally testing the boundaries with the launch of a variety with added bacon. You heard it here first.

The company suggests that “SPAM with Bacon will appeal to light users of SPAM by offering a new variety to try out, as well as bringing lapsed users back to the brand with something new and exciting on offer” Well maybe, or then again, maybe not. But in any case, you heard it here first. And well well, I just realised this is my third posting on SPAM in this blog. I really should be on commission.


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