Blog: Spuds fight back

Catherine Sleep | 10 July 2003

Potato producers have launched a £1m campaign to combat the damage done to their product’s image by low-carbohydrate diets such as that devised by the late Dr Robert Atkins MD. Adherents to the extremely popular Atkins diet are allowed to eat unlimited meat, eggs, fish and shellfish but can only have small amounts of carbohydrates, such as bread, potatoes and pasta.

All too frequently served in their least healthy guise, as crisps or fries, potatoes risk becoming synonymous with junk food, so the British Potato Council has set out to remind consumers about their potential health benefits. After all, a medium jacket potato is virtually fat free, contains little salt and no cholesterol and provides significant quantities of several key vitamins. We just have to resist piling grated cheese on top, I guess.

British Potato Council


BLOG

Ethical Trading Initiative's suspension of Fyffes rumbles on

Fyffes' suspension from The Ethical Trading Initiative, sparked over disquiet about conditions for the produce giant's workers in Honduras, continues after the UK-based organisation said the fruit and...

BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

just-food homepage



Forgot your password?