Blog: Starbucks sued for megabucks

Catherine Sleep | 13 September 2006

And here we have another of those egg-on-face stories that provoke such mirth. This time Starbucks is in the hot seat. Remember the trend a few years back for companies to email out coupons for free drinks, which then got forwarded and forwarded around cyberspace till the company in question was completely overwhelmed and pulled the plug?

Starbucks itself became embroiled in one of these fiascos in 2002, although that time the coupon was fake. Has it learned anything? Not a bit of it. The company recently emailed out online coupons to employees, which got forwarded. And forwarded. And forwarded again. So it’s had to ban the coupons now, resulting in one mightily racked off customer apparently hiring a lawyer to sue Starbucks for US$114m.

Honestly, you try and do your employees a good turn, and what thanks do you get?

Time to ditch online coupons?


BLOG

Brexit customs "could cost UK traders GBP4bn a year"

As the rain hammers on our windows this afternoon (11 September), a report in the UK offers companies doing international business some gloomy reading - post-Brexit customs could cost the country's tr...

BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

just-food homepage



Forgot your password?