Blog: Stelios turns his hand to food

Catherine Sleep | 16 December 2004

Is no business sector safe from the entrepreneurial reach of Stelios Haji-Ioannou? He’s already dominated the discount flight market and made significant inroads into Internet cafés and car hire. Now he’s after a slice of the pizza market, and of course he’s thought up some suitably innovative gags to go after it.

Order in advance? Save money! Book off-peak? Save even more money! You have to admire the dude’s energy and innovation, but I wonder how well the advance ordering tool will be received. For many people ordering pizza is a spontaneous “Oops, nothing in the fridge tonight” kind of activity. But time will tell – if anyone can do it, Stelios can.

Will he make it look easy?


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