Blog: Katy AskewSugar stays in spotlight

Katy Askew | 5 January 2015

Sugar consumption has again been placed in the spotlight in the UK as Public Health England kicks off a new campaign that aims to get parents to reduce the amount children consume.

Under the auspices of PHE's Change4Life communications drive, the agency is urging families to make "sugar swaps" by substituting sugary drinks, eating yoghurt instead of ice cream or a teacake instead of a muffin.

Prof Kevin Fenton, PHE national director of health and wellbeing, said the campaign was about taking "small steps" to cut sugar consumption. "Reducing sugar intake is important for the health of our children both now and in the future. We are all eating too much sugar and the impact this has on our health is evident."

In a separate move, Tesco said last week it will remove confectionery from all its checkouts - extending this policy to its smaller Metro and Express outlets.

As just-food's most recent management briefing argues, the debate around sugar looks set to continue to rage throughout 2015. Manufacturers should heed the direction of traffic with the potential to step up efforts around reformulation offering a potential solution.



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