Blog: Dean Best'Supermarket Guru' Lempert gives verdict on NPD in 2010

Dean Best | 14 December 2010

Phil Lempert, the US food industry commentator known as the 'Supermarket Guru', has published his "hits" and "misses" of the new products launched Stateside this year.

Based on a 100 point scale, products scoring an 85 or above are considered a "Hit" and those scoring 75 and below are a "Miss".

Lempert awarded his highest score - 97 - to a European-style, organic cinnamon and whole milk yoghurt made by family-owned Straus Family Creamery.

"The cinnamon is not overpowering and complements the tangy yoghurt flavor. Although it has billions of good bacteria with live and active cultures, it's the taste that makes it a hit. However, due to the 24 grams of sugars in one cup, we couldn't give it a perfect score," Lempert said.

However, Lempert's "Misses" were led by Nassau Candy's Not Just Cereal Milk Chocolate Fruity Flavored O's, which he awarded a score of 57.

"Sold in Wal-Mart, this cereal is a mixture of chocolate and Fruit Loops without any taste," Lempert said. "In addition, a 1.58 ounce serving has 27 grams of sugar, 220 calories and 90 milligrams of sodium. What a way to start the day…not!"

You can find the complete lists covering Lempert's top ten "Hits" and "Misses" of 2010 here.


BLOG

US food agency hints at direction of travel with "policy roadmap"

It's light on specific details but a new "strategic policy roadmap" for 2018 from the US Food and Drug Administration should give manufacturers a sense of where the agency could be looking to act this...

BLOG

Vegan tourist tales

I sampled some of the products launched in the UK in the New Year, aimed at those seeking to eat more healthily or cut down on their meat consumption....

BLOG

"We're evolving" - flagship US lobby group insists change coming as more members quit

Hershey and Cargill are the latest US-based food majors to have decided to leave The Grocery Manufacturers Association - and the lobby group says it is looking to change to meet the "disruption" in th...



Forgot your password?