Blog: Sweet Sharapova
Michelle Russell | 20 August 2013
Oh sweet Sharapova ... whatever next. It seems the world of celebrity endorsements has taken a somewhat ridiculous turn this week.
It appears Maria Sharapova is considering changing her surname to Sugarpova for the two weeks of the US Open as she looks to cash in on her 'Sugarpova' line of sweets.
The move by the Russian would be a temporary one, reverting back at the end of the tournament, which begins next Monday.
But given this silly turn of events, should we now expect to see Murray Mint to step out onto the deco turf at the Billie Jean King National Tennis Center in New York next week ...?
Sectors: Confectionery, NPD & innovation
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