Blog: The Big Apple

Catherine Sleep | 29 July 2004

“Consumers prefer large apples”. Thus spake the New York Apple Association. Well, this consumer doesn’t.

Just as being confronted with an outsized plate of food puts me off my dinner, so a massive apple fails to appeal. When shopping for eating apples I always seek out smaller varieties, which is part of the reason why I often end up eating Royal Gala or Cox’s Orange Pippins. In our house we eat apples little and (very) often so I really hope that we don’t see smaller varieties disappear.

What was interesting in the NYAA’s survey was that customers were given a choice of medium, large and extra large. What happened to small? I guess small got supersized out of existence. Seems to be the way things are going.

Big Apples


BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

just-food homepage



Forgot your password?