Blog: The Big Apple

Catherine Sleep | 29 July 2004

“Consumers prefer large apples”. Thus spake the New York Apple Association. Well, this consumer doesn’t.

Just as being confronted with an outsized plate of food puts me off my dinner, so a massive apple fails to appeal. When shopping for eating apples I always seek out smaller varieties, which is part of the reason why I often end up eating Royal Gala or Cox’s Orange Pippins. In our house we eat apples little and (very) often so I really hope that we don’t see smaller varieties disappear.

What was interesting in the NYAA’s survey was that customers were given a choice of medium, large and extra large. What happened to small? I guess small got supersized out of existence. Seems to be the way things are going.

Big Apples




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