Blog: Dean BestThe Irish Dairy Board unveils logo for new name

Dean Best | 31 March 2015

The company said it needed new name to reflect ambition to build global business

The company said it needed new name to reflect ambition to build global business

Timed to coincide with the end of EU quotas on dairy production today (31 March), Irish co-operative The Irish Dairy Board has published the logo for its new corporate name, Ornua.

As we reported last month, the IDB has changed its name to a phrase derived from the meaning for "new gold" in Irish.

Ireland's largest dairy exporter and owner of brands including Kerrygold butter and Dubliner cheese said it brought in the new name to reflect its international expansion.

Kevin Lane, Ornua's chief executive, said today: "Our business has been steadily building a global infrastructure to ready itself for the opportunities post-quota will bring. We have invested in our people, our brands, new products, in our facilities all over the world and in the excellence and sustainability of all aspects of our business. A business with such reinvigorated ambition needs an identity that is fit for a very bright future. We now complete our preparation, by unveiling an identity which not only reflects our position as a modern customer and consumer-facing business but one which acknowledges and celebrates our proud dairy heritage."

Sectors: Dairy

Companies: The Irish Dairy Board, Kerrygold

BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?