Blog: Dean BestThe Irish Dairy Board unveils logo for new name

Dean Best | 31 March 2015

The company said it needed new name to reflect ambition to build global business

The company said it needed new name to reflect ambition to build global business

Timed to coincide with the end of EU quotas on dairy production today (31 March), Irish co-operative The Irish Dairy Board has published the logo for its new corporate name, Ornua.

As we reported last month, the IDB has changed its name to a phrase derived from the meaning for "new gold" in Irish.

Ireland's largest dairy exporter and owner of brands including Kerrygold butter and Dubliner cheese said it brought in the new name to reflect its international expansion.

Kevin Lane, Ornua's chief executive, said today: "Our business has been steadily building a global infrastructure to ready itself for the opportunities post-quota will bring. We have invested in our people, our brands, new products, in our facilities all over the world and in the excellence and sustainability of all aspects of our business. A business with such reinvigorated ambition needs an identity that is fit for a very bright future. We now complete our preparation, by unveiling an identity which not only reflects our position as a modern customer and consumer-facing business but one which acknowledges and celebrates our proud dairy heritage."

Sectors: Dairy

Companies: The Irish Dairy Board, Kerrygold

NEWS

Estonia sugar tax plan takes in dairy, plant-based drinks

The Estonian parliament has approved introducing a special tax on sales of sugary drinks, including dairy products, causing concern within the Baltic state's food and dairy industry. ...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?