Blog: The Potential of Social Media - just-food needs you

Michelle Russell | 24 June 2011

Social media is now playing a huge role in fuelling the food industry's relationship with its consumers.

However, questions remain over how to use the tools on offer. How can we fully utilise Facebook in order to engage with consumers, does tweeting really have an impact on sales and who should be responsible for an organisation's social activity?

These are questions you may be able to answer. We would love to hear your thoughts on how you and your company are using social media.

We've put together a 12-question survey, which should only take you a few minutes to complete.

As a thank you, we'll send you a complimentary copy of the upcoming 'Social Media in the Food and Drinks Industry' report when it's published, early next month.

Please click here to go to the survey.



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