Blog: Dean BestThe shake-up in posh chocs goes on...

Dean Best | 23 June 2008

And so the shake-up of the fast-growing premium chocolate market goes on.

After the sale of Godiva late last year and Nestle’s publicly-stated ambitions to boost its presence in the category, today (23 June) saw the sale of Belgium’s Guylian to South Korean confectioner Lotte.

The deal will give Guylian the chance to boost its profile in Asia, where demand for posh chocolate is steadily growing.

The transaction is unlikely to create too many waves in the US, however, where Swiss firm Lindt is leading the sector – and showing signs of being determined to hold on to its lead.


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