Blog: The sugar backlash begins

Catherine Sleep | 29 November 2006

Allow me to draw your attention to an innovative campaign aimed at defending the sugar industry. It flags up how sugar, in itself, is not to blame for the so-called obesity epidemic.

It’s a clever strategy: sugar producers probably do sometimes feel hounded and perhaps feel the blame should lie squarely with those who incorporate sugar into processed products and then market them in a misleading way.

In any case, take a look at the pictures hyperlinked below for a flavour of the campaign.

Who wants a world where sugar is forbidden?


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