Blog: The use of a moose

Catherine Sleep | 24 June 2004

Moose, meese, mooses or whatever you choose to call them are often considered a menace. Weighing around 500kg, they run into roads, leading to fatalities and mangled cars. But one Swedish farmer has found a way to turn the pest into profit.

Christer Johansson and his wife, Ulla, have established a 24-hectare dairy farm. They claim Moose House is the only moose dairy farm in Europe, and it’s certainly the only one making moose cheese. And retailing at US$500 per half-kilo, moose cheese could become a lucrative little number for them.

More on moose cheese


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?