Blog: Dean BestThe world under one roof at Anuga

Dean Best | 14 October 2007

just-food has been in Germany this weekend (on business, not a city-break) at the Anuga exhibition in Cologne.

I have been one of the whopping 160,000 visitors who swarm to this picturesque city every couple of years for what is a key date in the food industry calendar. The sheer size and scale of this event has left me impressed – and with aching feet.

The fair, which attracts visitors from all over the world, is truly a global event, with exhibitors ranging from Brazil to Belgium, from Ireland to India. As one attendee told me on Saturday: “All other fairs try to be international but, really, they’re not.”

And, somewhat surprisingly, I’ve yet to hear one bad word said about the event. The food industry sees Anuga as a vital way to meet customers, potential clients and get to see – and taste – what their competitors are doing. “Anuga acts as a magnet for the industry,” another attendee said.

Divided into ten specialist fairs and with over 6,600 exhibitors, Anuga offers something for everyone – but it’s been tiring trying to squeeze it all in.


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