Blog: There’s nothing like a snappy product name

Catherine Sleep | 12 July 2005

I have to express some sympathy for the writer of Nabisco’s recall announcement, who had to get “Nabisco 100 Calorie Packs Oreo Thin Crisps Baked Chocolate Wafer Snacks,” in the same lead paragraph as “Nabisco 100 Calorie Packs Chips Ahoy! Thin Crisps Baked Chocolate Chip Snacks” when the important thing was that there’s a difference. (One of them, apparently, contains milk)

Chris Lyddon


News Editor, just-food.com

USA: Nabisco recalls snacks for undeclared milk


BLOG

Bar brawl - US snack firms Clif and Kind joust over ingredients

Clif Bar & Co. and US snack peer Kind have become involved in a public spat over the ingredients the companies use in their snack bars....

BLOG

Amazon pulls plug on Dash buttons

The retail behemoth has said shoppers will no longer be able to buy its Dash buttons, which had allowed consumers to re-order products with one push of a finger....

BLOG

Ex-PepsiCo chief Indra Nooyi gets seat on Amazon board

Former PepsiCo CEO Indra Nooyi has secured a high-profile directorship, with retail giant Amazon appointing the CPG veteran to its board of directors....



Forgot your password?