Blog: Dean BestThose wags at Nestlé

Dean Best | 2 April 2008

They are a funny bunch, those Nestlé folks.

Our suspicions proved correct. The company’s US arm admitted last night (1 April) – past the midday deadline for April Fool’s jokes, naturally – that its “plans” to change the name of candy brand Butterfinger was indeed a prank.

The cynics among us were proved right after we questioned in yesterday’s blog whether Nestlé would really change the name of the brand to The Finger.

Nevertheless, Nestlé USA is still planning to dish 200,000 The Finger bars throughout major cities Stateside.

“Butterfinger is a brand that truly celebrates clever, witty humor,” Tricia Bowles, a spokesperson for Nestlé Confections chuckled.

“This April Fools’ Day prank was an unexpectedly fun way to launch the new Butterfinger Comedy Network on Yahoo! and it's just a taste of what’s to come on this newly launched entertainment site.”

It’s the way they tell ‘em.


BLOG

Brexit customs "could cost UK traders GBP4bn a year"

As the rain hammers on our windows this afternoon (11 September), a report in the UK offers companies doing international business some gloomy reading - post-Brexit customs could cost the country's tr...

BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

just-food homepage



Forgot your password?