Blog: Dean BestThose wags at Nestlé

Dean Best | 2 April 2008

They are a funny bunch, those Nestlé folks.

Our suspicions proved correct. The company’s US arm admitted last night (1 April) – past the midday deadline for April Fool’s jokes, naturally – that its “plans” to change the name of candy brand Butterfinger was indeed a prank.

The cynics among us were proved right after we questioned in yesterday’s blog whether Nestlé would really change the name of the brand to The Finger.

Nevertheless, Nestlé USA is still planning to dish 200,000 The Finger bars throughout major cities Stateside.

“Butterfinger is a brand that truly celebrates clever, witty humor,” Tricia Bowles, a spokesperson for Nestlé Confections chuckled.

“This April Fools’ Day prank was an unexpectedly fun way to launch the new Butterfinger Comedy Network on Yahoo! and it's just a taste of what’s to come on this newly launched entertainment site.”

It’s the way they tell ‘em.




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