Blog: Dean BestThrow a (Divine) egg at a world leader!

Dean Best | 1 April 2009

The world's leading politicians are this week facing the ire of protesters in London as they convene for the G20 summit.

If you have an axe to grind or a message for the likes of Obama, Brown and Sarkozy but either can't make it London or don't fancy joining the masses of anarchists (and legitimate protesters! - ed), Fairtrade chocolate maker Divine Chocolate is giving you the chance to have a pop at the politicians.

At  www.eggapolitician.com, you can throw a chocolate egg at five leaders attending the G20 summit – US President Barack Obama, French President Nicolas Sarkozy, UK Prime Minister Gordon Brown, India Prime Minister Manmohan Singh and Chinese Premier Wen Jiabao.

The aim of the site, created by social enterprise St Lukes, aside from promoting Divine's Easter egg range, is to “keep fair trade on the G20 agenda”, Divine says.

“If Africa is to escape poverty, African producers and farmers need a fair opportunity to trade on world markets at a fair price,” says Divine's Charlotte Borger. “Just a 1% increase in trade from Africa would be equivalent of five times the amount of aid the continent currently receives.”

Upon throwing the egg, you get to send an email to the summit to urge them to keep fair trade on the agenda at the G20 summit.

On screen, Obama and co. will also get a chance to eat the Divine egg “with relish”, the chocolate maker says.

Just what Jamie Oliver, the UK healthy-eating campaigner and celebrity chef cooking tonight's G20 dinner would say about all that chocolate is anyone's guess.


BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?