Blog: TV chef goes to Downing Street

Catherine Sleep | 30 March 2005

TV chef Jamie Oliver, whose Channel 4 series Jamie's School Dinners has sparked widespread outrage about the state of school meals in England, has presented a petition to Downing Street as part of a campaign to win more funding for school dinners.

During the series, Oliver attempted to persuade schools to ditch processed, ready-made food, and replace it with fresh, nutritious food, prepared from scratch every day. Despite difficulties convincing both dinner ladies and kids to accept the changes, the TV chef achieved fantastic results, winning the support of those involved, and also succeeded in igniting public debate on the subject and even making school dinners an election issue.

But it wasn’t all good news. Apparently sales of Turkey Twizzlers, criticised by Oliver for containing too much fat, were 32% higher last month then a year earlier.

Bad publicity?


Sainsbury's pulls the price lever

Sainsbury's, the UK's second-largest grocer, has set out plans for lower prices on a range of products, a move announced amid signs of pressure on its market share....


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

Forgot your password?