Blog: TV chef goes to Downing Street

Catherine Sleep | 30 March 2005

TV chef Jamie Oliver, whose Channel 4 series Jamie's School Dinners has sparked widespread outrage about the state of school meals in England, has presented a petition to Downing Street as part of a campaign to win more funding for school dinners.

During the series, Oliver attempted to persuade schools to ditch processed, ready-made food, and replace it with fresh, nutritious food, prepared from scratch every day. Despite difficulties convincing both dinner ladies and kids to accept the changes, the TV chef achieved fantastic results, winning the support of those involved, and also succeeded in igniting public debate on the subject and even making school dinners an election issue.

But it wasn’t all good news. Apparently sales of Turkey Twizzlers, criticised by Oliver for containing too much fat, were 32% higher last month then a year earlier.

Bad publicity?


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