Blog: Two new whole grain ‘white’ breads hit the market

Catherine Sleep | 19 July 2005

Two new whole grain ‘white’ breads hit the market

It must be a trend. Sara Lee and IBC have both announced new white breads which claim the health advantages of whole grain bread.

Sara Lee has market research statistics to show why it has brought out the new product. To see why, click on the link:

Chris Lyddon

News Editor, just-food.com

Sara Lee introduces white bread made with whole grain




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