Blog: Txt troubles

Catherine Sleep | 19 January 2004

I’ve had a mobile phone with a text message (SMS) function for about four years now, but it’s only in the last year that I’ve really started to use it. The problem wasn’t that I didn’t understand it, although you could never call me an early adopter of new technology.

My stumbling block was the time it took to insert proper punctuation and capital letters. “Not necessary,” I was told by more text-savvy friends who got fed up waiting for me to compose a response. Nevertheless, if you’ve based your career on “writing right” it’s pretty tough to chuck the rule book out of the window and feel no shame.

It appears today’s youngsters feel no such inhibitions (but then, do they even study grammar in school anymore?). Manufacturers have been relatively slow to tap the marketing potential of SMS, but the channel is now developing fast. Members can check out the current Feature of the Week to learn more.

Text marketing in the food industry


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