Blog: Dean BestUK's niche producers chew over "Kradbury"

Dean Best | 7 September 2009

As expected, Kraft's bid for Cadbury was the talk of the chocolate aisles at the Speciality & Fine Food Fair in London's Olympia today (7 September).

At what is ostensibly a show for niche producers, the talk usually centres on gaining listings in the UK's independent trade but this morning the "Kradbury" affair (as it has been dubbed in sections of the country's press) meant the talk on the chocolate stands had a distinct corporate flavour, too.

One attendee expressed admiration of Kraft's "astute" strategy, arguing that the US food giant had gone public with its offer (which offered a substantial premium to Cadbury's share price at the close of the market on Friday) in order to put pressure on the UK confectioner's board.

Other exhibitors - one of whom has family working for Cadbury - were speculating on what the future could hold for the Dairy Milk and Trident maker, which is so far determined to remain independent.

Cadbury itself had one representative attending the show, specifically to hear more about the latest initiative about improving the sustainability of cocoa sourcing and the supply of cocoa.

Alas, however, despite just-food's gentle prodding, the Cadbury operative declined to comment on Kraft's bid and simply smiled when a cameraman at the show asked if Cadbury "had been taken over yet".

Watch this space.


BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

just-food homepage



Forgot your password?