Blog: Unilever brings Kay duo back for Flora ad

Michelle Russell | 22 August 2012

Television personality Vernon Kay is to return to UK screens this week courtesy of Unilever.

The consumer giant will this week air a new television ad for its Flora spread, bringing back Kay and his mother Gladys to promote a reformulation of the brand's ingredients.

The ad forms part of Unilever's GBP10 (US$) relaunch of the Flora brand and shows the light-hearted banter viewers have become used to between the pair as Kay tells his mother, "It's better, because it's tastier," while his mother corrects him with the line, "It's better because it's healthier."

This will be the second time Kay and his mother have appeared in an advert together, the first being for Unilever's Flora Cuisine cooking oil. The ad, however, received a number of complaints to the Advertising Standards Authority (ASA) for its claim of containing 45% less saturated fat than olive oil, and whether this could be substantiated.

Much to the relief of Unilever, no doubt, the complaint was cleared, and the consumer goods giant will no doubt be hoping this latest ad will agree fully with viewers.

 


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