Blog: Unilever gets arty farty

Catherine Sleep | 3 December 2003

Last Friday I found myself with an hour to kill between two appointments in London so I wandered into the Tate Modern. One of the undisputed achievements of our currently much maligned Labour government is to waive entrance fees to all museums, and both tourists and residents have benefited greatly.

A gripping spectacle greeted me as I made my way through the foyer, namely Olafur Eliasson’s The Weather Project. Representations of the sun and sky dominate the expanse of the hangar-like Turbine Hall, while a mist machine permeates the darkened atmosphere. A massive mirror ceiling reflects the space below. It’s hard to describe, but suffice to say that visitors to the gallery were much struck by the scene; some lay on the floor better to soak up the impact. Even I, cynic that I am when it comes to abstract art, knew I was experiencing something new and powerful.

What has this to do with food? Read the bumf about the exhibition and you realise it’s sponsored by none other than Unilever. The Weather Project may not be art, but there’s something special going on there, and it’s worth backing. There are few enough companies around that can afford to sponsor art so it's good that one of those that can, does. Nice one.

The Weather Project


BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

just-food homepage



Forgot your password?