Blog: Dean BestUnilever marks Knorr's birthday

Dean Best | 17 October 2013

After last week's Anuga, just-food returns to Germany for a two-day trip held by Unilever to mark the 175th 'birthday' of Knorr - the consumer goods giant's biggest brand.

Unilever's food portfolio has been under scrutiny in recent quarters, not least earlier this month when the company announced something of a sales warning for the third quarter. The warning was driven by a slowdown in emerging markets - where the bulk of Unilever's sales are in non-food - but also by the continued challenge of finding growth in developed markets, where Unilever's food arm does most of its business.

However, Knorr has been a bright spot in the Unilever food basket; sales in the second quarter were up nearly 5%.

While the majority of Unilever's business in emerging markets is in home and personal care products, Knorr does have a sizeable presence in developing economies. Worldwide, EUR4bn worth of Knorr products are sold each year - and around half is in emerging markets. Unilever says the "growth engines" for the brand are in Africa and Latin America.

just-food is currently hurtling along the autobahn in Bavaria to a visit a farm that supplies Knorr, where Unilever plans to outline the sustainable practices at the family-run supplier.

Later, CEO Paul Polman and Antoine de Saint Affrique, head of food at Unilever, plan to hold a briefing on the company's plans for Knorr.

Stay tuned!


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