Blog: Vertical challenges

Catherine Sleep | 7 March 2006

Retail space is a precious commodity and must be used prudently. This means many grocers stack shelves rather too high for their more petite customers. They then fail to provide step stools on health and safety grounds – as if there were anything healthy or safe about customers prancing around, arms flailing, trying to knock top-shelf products to within their reach.

In attempting to maximise the product range available in any aisle, grocers have effectively made some products unavailable to all but the tallest shoppers. This is self-defeating, particularly in a world were consumers are undeniably getting wider, but not taller. Sometimes one is fortunate and spies a tall and kindly-looking person who obligingly reaches top-shelf items down for one, but often the only fellow shoppers in sight are clearly busy, unapproachable or uselessly short.

People, we need a solution. Product presentation and availability are important, but so is accessibility. The little people matter too, you know.

Readers of Caroline Mayer’s consumer blog on washingtonpost.com are seething


BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?