Blog: Wal-Mart seeks to lure in customers with fresh produce "guarantee"

Michelle Russell | 4 June 2013

US retail giant Wal-Mart is looking to boost traffic numbers with the launch of a fresh produce guarantee across its store network.

The new efforts that the retailer says will "ensure the quality and freshness of the fruits and vegetables" it sells, includes a 100% money-back guarantee, as well as changes across produce sourcing, training and operations.

The initiative includes faster delivery from farm to shelves by purchasing directly from growers, independent weekly checks across stores, and the hiring of "produce experts" to work directly with farmers.

The initiative is all part of a strategy by the company to double sales of locally grown produce by December 2015. It also follows a number of recent commitments by Wal-Mart to make food healthier and healthier food more affordable.

 


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