Blog: Wal-Mart targets organics

Catherine Sleep | 9 March 2006

Wal-Mart may be eyeing the organic market but I reckon independent grocers, farmers' markets and the more touchy-feely multiples such as Whole Foods Market can relax.

For many people, buying organic food verges on an emotional experience. It's not just about pesticides, antibiotics or animal welfare. It's also about supporting local growers, food miles and spending money with small businesses.

The organic food these devotees see at Wal-Mart might bear the same certification, but buying it there will never give them the same warm glow that they get from shopping in a dedicated environment.

Gunning for the green shopper


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