Blog: Dean BestWalkers rides the nostalgia wave

Dean Best | 16 October 2008

For any of you who may have spotted something large, pink and furry on a night out recently, then fear not. You may have just passed a Monster Munch puppet and you could be in for a GBP5,000 (US$8,588) windfall.

Monster Munch crisps have become the latest product to be relaunched in an attempt to ride a wave of 1980s nostalgia. And Walkers are certain to be making a packet out of it.

Following the successful revival of Cadbury's Wispa chocolate bar last year, Walkers relaunched its popular corn snack last month, closely followed by a ‘search and rescue’ for its monsters – all part of the relaunch, Walkers happily confirmed.

The crisp maker said that its three iconic monster puppets, stars of the 1970s and 1980s adverts, have gone missing and the company has launched a nationwide search to help find them, with a reward for their safe return.

Lurid you may think, but clever all the same.

It seems Walkers has followed Cadbury’s lead in coming up with a savvy advertising campaign with which to promote the crisp.

The confectionery giant launched a clever advertising campaign for Wispa using Facebook and YouTube after Wispa fans, apparently acting independently, stormed a stage at Glastonbury during Iggy Pop's slot, waving a banner that read: ‘Bring back the Wispa’.

Nostalgia certainly seems to be the way forward for companies wanting to connect with the public. Whatever next?! White leather sofas and New Kids on the Block?

I guess at least we can be thankful we don’t have to chomp our way through 5,000 packets of flaming hot flavour crisps in order to claim a prize. Although, as a food journalist partial to a packet of Monster Munch or two myself, it wouldn’t be too much of a hardship.


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