Blog: Walking disaster

Catherine Sleep | 14 October 2004

In the pursuit of greater fitness I recently acquired a pedometer so I could find out whether I was walking the 10,000 steps every day recommended to help keep fit. Ever the skinflint, I cut out coupons from the back of Kellogg’s Special K boxes, added a cheque for £3.99 and sent off for the Kellogg’s pedometer.

Well, ladies and gentlemen, it’s rubbish. For a start it makes a permanent clicking noise, and it’s extremely unreliable. Every time you squirm in your seat, or even bend down to pick up something, it notches up another few steps which you haven't actually taken.

The moral of the story is… you get what you pay for. Note to self: don’t buy things promoted on the backs of cereal packets.


Sainsbury's pulls the price lever

Sainsbury's, the UK's second-largest grocer, has set out plans for lower prices on a range of products, a move announced amid signs of pressure on its market share....


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

Forgot your password?