Blog: Dean BestWant to pop the question? Go to Asda

Dean Best | 29 February 2008

For some, today’s (29 February) burning question is – who in fact owns 29 February?

Should we be allowed a day off? And is it just a way for businesses to wangle a day’s free work from us?

Today, however, is a day when some (un)lucky men around the world face an even more important question. For today – apparently – is the day when women traditionally ask their beloved: “Will you marry me?”

And bizarrely, Asda, Wal-Mart’s UK arm, has decided to lend a helping hand to those nervous women hoping that the man in their life will surrender, I mean, say "YES!".

First, the retail giant is selling men’s engagement rings for a whopping – wait for it – GBP37 (US$73).

Justine Reid, jewellery buyer at Asda, says: “Everybody knows that love shouldn’t cost anything but if we had to put a price on it, we think that GBP37 is the best deal around.

Yeah, when it’s a woman paying. What happened to an engagement ring being worth a month’s wages?

Asda is also offering “extra special” way for women to propose today – over the stores’ in-house tannoys.

What were they thinking?


BLOG

Bar brawl - US snack firms Clif and Kind joust over ingredients

Clif Bar & Co. and US snack peer Kind have become involved in a public spat over the ingredients the companies use in their snack bars....

BLOG

Amazon pulls plug on Dash buttons

The retail behemoth has said shoppers will no longer be able to buy its Dash buttons, which had allowed consumers to re-order products with one push of a finger....

BLOG

Ex-PepsiCo chief Indra Nooyi gets seat on Amazon board

Former PepsiCo CEO Indra Nooyi has secured a high-profile directorship, with retail giant Amazon appointing the CPG veteran to its board of directors....



Forgot your password?