Blog: Dean BestWant to pop the question? Go to Asda

Dean Best | 29 February 2008

For some, today’s (29 February) burning question is – who in fact owns 29 February?

Should we be allowed a day off? And is it just a way for businesses to wangle a day’s free work from us?

Today, however, is a day when some (un)lucky men around the world face an even more important question. For today – apparently – is the day when women traditionally ask their beloved: “Will you marry me?”

And bizarrely, Asda, Wal-Mart’s UK arm, has decided to lend a helping hand to those nervous women hoping that the man in their life will surrender, I mean, say "YES!".

First, the retail giant is selling men’s engagement rings for a whopping – wait for it – GBP37 (US$73).

Justine Reid, jewellery buyer at Asda, says: “Everybody knows that love shouldn’t cost anything but if we had to put a price on it, we think that GBP37 is the best deal around.

Yeah, when it’s a woman paying. What happened to an engagement ring being worth a month’s wages?

Asda is also offering “extra special” way for women to propose today – over the stores’ in-house tannoys.

What were they thinking?


BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?