Blog: Dean BestWant to pop the question? Go to Asda

Dean Best | 29 February 2008

For some, today’s (29 February) burning question is – who in fact owns 29 February?

Should we be allowed a day off? And is it just a way for businesses to wangle a day’s free work from us?

Today, however, is a day when some (un)lucky men around the world face an even more important question. For today – apparently – is the day when women traditionally ask their beloved: “Will you marry me?”

And bizarrely, Asda, Wal-Mart’s UK arm, has decided to lend a helping hand to those nervous women hoping that the man in their life will surrender, I mean, say "YES!".

First, the retail giant is selling men’s engagement rings for a whopping – wait for it – GBP37 (US$73).

Justine Reid, jewellery buyer at Asda, says: “Everybody knows that love shouldn’t cost anything but if we had to put a price on it, we think that GBP37 is the best deal around.

Yeah, when it’s a woman paying. What happened to an engagement ring being worth a month’s wages?

Asda is also offering “extra special” way for women to propose today – over the stores’ in-house tannoys.

What were they thinking?


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