Blog: Dean BestWarning: Twisted confectionery on the loose

Dean Best | 24 April 2009

There is a high security chocolate bar incident at just-food HQ this morning, where an intelligent transfer of three Cadbury Creme Egg Twisted bars has ended in disaster...

One of the three Twister bars intended for editorial consumption has sadly gone missing in action - or is it a conspiracy?

Cadbury's quirky gift has a hole cut out the middle, where the gooey chocolate has supposedly 'escaped' leaving only its wrapper and a note.

A note reads: "To whoever discovers this... You're too late, loser. I warned those intellectual pygmies in the CIA (Cadbury Intelligence Agecy) that I'd escape and they laughed. Well guess who's laughing now?

"And now I'm on the loose again. Free to join my Twisted brothers and cover the world in Goo.

"I'll be long gone by the time you read this and I'm sure the CIA is already after us. But even if they do get one or two of us they're not smart enough to catch us all. NOBODY IS."

OK, Cadbury folk, hats off for an innovative ad campaign, but we've still got two Twisted bars to eat so, once again, guess who's laughing now?

Joe Ayling, news editor, just-style.com


BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

just-food homepage



Forgot your password?