Blog: Dean Best“We liked giving kids healthy options – but now that’s just impossible”

Dean Best | 29 May 2008

Video brings the day-to-day to life.

We’ve all read – and are reading – about food inflation around the world, whether you are a shopper in Manchester or Melbourne. That families have seen their food bills shoot up in recent months is, perhaps, old news.

But, watching this three-minute video this morning (29 May) brought the subject – and how food inflation is affecting consumer choice across a range of issues – to life.

Last year, UK supermarket bosses would wax lyrical about the growth of organic food or premium ranges; now, consumers are seeking more and more value.

As the cost of food rises, families are facing some tough choices. The thought of buying healthier bread (“with seeds in”) for their children or buying free-range eggs is being cast to one side in the search for value to make ends meet.

If you’re a numbers person, yesterday’s TNS figures on the UK grocery market encapsulated all this in a brief set of figures.

However, taking three minutes to watch this video is likely to hit home even more.


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