Blog: What would Dan Brown make of this?

Catherine Sleep | 28 September 2005

There are a lot of weird diets out there – the grapefruit, the cabbage soup and the boiled egg diets spring to mind as among the least appealing – but how many are based on bestselling works of fiction?

A baker who became fed up with seeing his sales slip as customers followed the low-carb craze away from his products has written a book based on the Golden Ratio, a formula deployed by Leonardo Da Vinci and popularised by Dan Brown’s The Da Vinci Code.

Stephen Lanzalotta has drawn up the Da Vinci Diet Code and signed a publishing deal with Warner Books. It will hit the shelves next year. Until then one can only speculate that it is likely to advocate eating bread, the author being a baker and all that. You’ve got to admire his lateral thinking haven’t you? We’re always telling food producers to innovate; I guess Lanzalotta did just that. Although the words 'jumping' and 'bandwagon' do spring to mind rather readily.

Da Vinci Code diet


BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?