Blog: Dean BestWhat's cooking in Unilever's food stable?

Dean Best | 30 September 2010

It may have provided one of the most memorable advertising jingles in recent years but, for Unilever, cooking sauce brand Chicken Tonight may have turned sour.

The consumer goods giant has confirmed that is mulling the future of the brand as it continued to reshape its food business.

The future of Ragu in the UK and Ireland is also uncertain, with Unilever studying its options for both brands.

And with Unilever, the owner of non-food brands from Lynx deodorant to Domestos bleach, adding to its home and personal-care stable with the acquisition of US haircare business Albert Culver, some are questioning the Anglo-Dutch group's food strategy.

However, do not be fooled into thinking that Unilever's focus on food is fading. Unilever may have sold off its Findus Italy frozen-food business this summer and may be mulling what to do with Chicken Tonight but, as we explain in our insights section, the company remains committed to food - and continues to "weed and feed" its portfolio.


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