Blog: What’s in a name?

Catherine Sleep | 19 November 2003

Fresh back from India (of which more later), I was tickled to read about the marketing blooper committed by popular ethnic sauce maker Sharwoods. The company’s new range of ‘deliciously rich’ sauces based on a traditional northern Indian cooking method was launched under the name ‘Bundh’. Sadly, the company failed to note that the word Bundh, in Punjabi, is a colloquial name for something different, namely 'nether regions' or, to be blunt, 'arse'. Whoops-a-daisy!



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