Blog: What’s in a name?

Catherine Sleep | 19 November 2003

Fresh back from India (of which more later), I was tickled to read about the marketing blooper committed by popular ethnic sauce maker Sharwoods. The company’s new range of ‘deliciously rich’ sauces based on a traditional northern Indian cooking method was launched under the name ‘Bundh’. Sadly, the company failed to note that the word Bundh, in Punjabi, is a colloquial name for something different, namely 'nether regions' or, to be blunt, 'arse'. Whoops-a-daisy!

Bummer


BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

just-food homepage



Forgot your password?