Blog: When small really is beautiful

Catherine Sleep | 15 March 2007

Like many other major multiples, Sainsbury’s is not best known for its intimate relations with small suppliers,. However, there are signs that it is seeking to change that. The company has set up a initiative touting for “unique local British foods that taste great”. Almost inevitably, this will draw a response from smaller producers.

Do we detect a strategic ploy by a large retailer all too often criticised for putting the squeeze on small suppliers? Or, less cynically, simply a good business move aimed at getting premium products on shelves, even if that means only some shelves and not nationwide? Either way, it’s good news if it means smaller suppliers have a crack at retailing through the multiples on acceptable terms.

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