Blog: Where are the Cadbury bosses?

Catherine Sleep | 5 July 2006

Salmonella has contaminated their flagship brand, millions of products have been withdrawn and consumer confidence has been shattered, but where, oh where, are the people at the helm of Cadbury? This is a time when the most senior figures at the beleaguered company need to step up, get in front of the camera, explain what went wrong, why they proceeded as they did and what they are doing to rectify the matter and regain consumer trust. Yet silence reigns, and this time it’s not golden.

There are times when less is more, but this is not one of them. I’m not suggesting consumers are demanding a Snow Brand-style collective falling-upon-swords from top managers, nor even a sudden resignation à la David Beckham, but it is imperative that senior figures make a tangible and, above all else, public gesture. Sorry may well seem to the hardest word but it might also prove the most effective if Cadbury wants to show its loyal customers that it gives a monkey’s about their wellbeing.


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