Blog: Dean BestWhy a baker wants us to eat less bread

Dean Best | 15 July 2008

Heard the one about the baker who says we should eat less bread?

In the UK, pioneering organic baker Andrew Whitley is that man and is organising The Real Bread Campaign to explain why this would be a good thing.

"One reason we eat so much is that much of our food offers so little in nutritional terms that we are constantly eating just to fulfill our nutritional requirements," Whitley explains. "This is where our calorific intake becomes a problem."

Author of the book Bread Matters, Whitley argues that better diets can both cut cravings for junk food and be more satisfying. He is a fierce critic of the Chorleywood industrial breadmaking system, which he believes is wreaking hidden damage on public health through its use of undeclared enzyme additives and zero fermentation time.

His bakery opted for a wood-fired bread oven over 30 years ago, when electricity was an unreliable option for his rural premises and fossil fuel options were prohibitively expensive. Whitley's real bread vision anticipates an investment in time and people, not centralised, capital intensive and energy-hungry plants.

Peter Crosskey


BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?