Blog: Dean BestWhy Sainsbury's needs to show its green credentials

Dean Best | 27 September 2007

Maybe Sainsbury’s has had a lot on its plate recently but it is about time it started to shout more about its initiatives on the environment and on more “ethical” issues.

The likes of Tesco (with its “green” institute) and Marks & Spencer (Plan A) seem to have stolen a march in the battle among UK retailers to win over more environmentally-aware consumers.

Of course, the debate over how much environmental and sustainability issues influence the purchasing decisions of UK shoppers is a live one. Nevertheless, Sainsbury’s needs to demonstrate it is playing an active role in issues like fairtrade and the use of additives in food; the company has been playing such a role, it just hasn't shouted about it.

After all, the average Sainsbury shopper is relatively more affluent to those shopping at its UK rivals and there is a well-established link between higher disposable income and stronger interest in “green” issues.


BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?