Blog: Dean BestWhy Sainsbury's needs to show its green credentials

Dean Best | 27 September 2007

Maybe Sainsbury’s has had a lot on its plate recently but it is about time it started to shout more about its initiatives on the environment and on more “ethical” issues.

The likes of Tesco (with its “green” institute) and Marks & Spencer (Plan A) seem to have stolen a march in the battle among UK retailers to win over more environmentally-aware consumers.

Of course, the debate over how much environmental and sustainability issues influence the purchasing decisions of UK shoppers is a live one. Nevertheless, Sainsbury’s needs to demonstrate it is playing an active role in issues like fairtrade and the use of additives in food; the company has been playing such a role, it just hasn't shouted about it.

After all, the average Sainsbury shopper is relatively more affluent to those shopping at its UK rivals and there is a well-established link between higher disposable income and stronger interest in “green” issues.


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