Blog: Dean BestWhy Sainsbury's needs to show its green credentials

Dean Best | 27 September 2007

Maybe Sainsbury’s has had a lot on its plate recently but it is about time it started to shout more about its initiatives on the environment and on more “ethical” issues.

The likes of Tesco (with its “green” institute) and Marks & Spencer (Plan A) seem to have stolen a march in the battle among UK retailers to win over more environmentally-aware consumers.

Of course, the debate over how much environmental and sustainability issues influence the purchasing decisions of UK shoppers is a live one. Nevertheless, Sainsbury’s needs to demonstrate it is playing an active role in issues like fairtrade and the use of additives in food; the company has been playing such a role, it just hasn't shouted about it.

After all, the average Sainsbury shopper is relatively more affluent to those shopping at its UK rivals and there is a well-established link between higher disposable income and stronger interest in “green” issues.


BLOG

Brexit customs "could cost UK traders GBP4bn a year"

As the rain hammers on our windows this afternoon (11 September), a report in the UK offers companies doing international business some gloomy reading - post-Brexit customs could cost the country's tr...

BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

just-food homepage



Forgot your password?