Blog: Hannah AbdullaWoolworths pushes healthy eating with free fruit for kids

Hannah Abdulla | 30 November 2015

Woolworths is offering free fruit for children

Woolworths is offering free fruit for children

As global focus centres on childhood obesity and food-related illnesses, Australian retailer Woolworths Ltd has devised one way to get children to reach for a healthier snack over junk: give it to them for free.

From today (30 November) Woolworths Australia is offering children free fruit and veg when parents are shopping in-store.

Kids will be encouraged to grab fruit such as mandarins, apples and bananas and enjoy it while their parent or carer shops.

The retailer said the move was part of an effort to help children eat their recommended two serves of fruit a day and is part of its commitment "to inspire a healthier Australia".

It follows trials in selected stores across South Australia.

Brad Banducci, MD of Woolworths' food group, said: "Free Fruit for Kids is not only a great way to encourage healthy eating habits but also an easy way to keep the little ones occupied whilst shopping. We know that a trip to the supermarket can be a busy time and the free fruit initiative is just one way we are hoping to give parents and carers a helping hand."

According to research published last year in medical journal The Lancet, almost a quarter of Australia's children and 63% of the adult population is overweight.

In an interview with ABC Australia, Obesity Policy Coalition spokeswoman Jane Martin says obesity is an issue that governments can tackle in a number of ways.

"[It's about] looking at encouraging smaller serving sizes, having social marketing campaigns that give education to people and help put it on the individual's agenda, and in an environment where it pushes people to make healthier choices and be more active."

BLOG

Nature's Path quits US organic trade body in "protest"

The Organic Trade Association, which represents the organic industry in the US, has seen a high-profile member quit the organisation, taking a swipe at the body's stance on policy issues....

ANALYSIS

Why food and tech need to better connect

The closure of US meal-kit business Chef'd is symptomatic of the challenges in that fledgling sector but, Victor Martino argues, it is also emblematic of an underlying issue in the wider industry - th...

BLOG

Early skirmishes in the Ketchup War

In the 1970s a squabble between the UK and Iceland over fishing rights in the North Atlantic earned the somewhat hyperbolic name of the Cod War....

BLOG

Brexit could be worse for dairy than Russia ban, EU and UK producers warn

Russia's embargo on a swathe of foodstuffs from the EU in 2014 - a ban that lasts to this day - hammered the bloc's dairy industry. But producers on both sides of the English Channel have warned the i...

BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....



Forgot your password?