Blog: Dean Best"World's second most-powerful woman" visits Bournville

Dean Best | 7 October 2010

The Cadbury workers at its historic Bournville site are today (7 October) set to see the visit of one of the world's most powerful women.

No, not Michelle Obama, Hillary Clinton or Angela Merkel - but Irene Rosenfeld, the chairman and CEO of parent company Kraft Foods.

It is Rosenfeld's first visit to the factory since Kraft bought Cadbury in February and, given the then heated reaction to the US firm's takeover of the UK confectioner, it has attracted more column inches than the usual business trip.

The coverage yesterday (6 October) included news of Forbes' list of the world's most-powerful women.

The list was headed by the US First Lady, who just beat Rosenfeld to top spot. At number two, Rosenfeld was judged more powerful than Merkel (4th) and Secretary of State Clinton (5th).

PepsiCo chairman and CEO Indra Nooyi came in at number six - just above Poker Face herself Lady Gaga.


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