Blog: Wrap rage

Catherine Sleep | 4 February 2004

Tough packaging is causing consumers problems, in particular the elderly, and it’s the food industry that’s coming in for the most flak as reports of ‘wrap rage’ increase.

71% of readers polled by a magazine for the over-50s said that they had hurt themselves as they struggled to open food packaging. Shrink-wrapped cheese, meat and fish tins, plastic tops on ready meals, jars, ring-pull cans and biscuits were all cited as potentially hazardous to open.

Kind of bizarre if packaging designed to protect food products is actually hurting the consumers who buy it.

Wrap rage


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?