Blog: “You don’t give a baby booze”

Catherine Sleep | 24 March 2004

Tesco is recruiting pregnant women as wine tasters, because the company believes they have demonstrated a more finely honed sense of taste and smell. This makes me a little uneasy.

Several members of the retailer’s wine team are currently pregnant, and all have reported a more pronounced sense of taste. The company is keen to deploy them and other pregnant wine tasters to help sniff out the best wines for its customers.

Experts are divided on the effects of small amounts of alcohol on unborn children, and alcohol during pregnancy is not the complete taboo it once was. Nevertheless, some health experts including the Royal College of Physicians recommend that pregnant women play it safe by steering clear of alcohol altogether, as we don’t really know what a safe level of alcohol consumption is.

Far be it from me to dictate to any woman her response in the face of unclear medical advice, but it does seem odd that Tesco should be encouraging pregnant women to consume alcohol. Yes, they’ll probably spit rather than swallow but wine and pregnant women still seem a somewhat odd pairing.

Tesco hiring pregnant wine tasters


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