Blog: You having a laugh?

Catherine Sleep | 14 November 2006

…and on to a promotional exercise in a less worthy cause. Gum giant Wrigley has hooked up in an eye-catching tie-in with coffee king Starbucks, placing rather gruesome stickers on the bottom of coffee cups.

I don’t really like it – can customers opt out of looking idiots, or do they mostly only realise once passers-by start laughing at them? And is there ANYTHING left that can't be branded these days?

Courtesy of The Cool Hunter




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