Blog: You shouldn’t bribe children with chocolate…

Catherine Sleep | 10 December 2003

… but it appears to work with teachers. Struggling to fill the post of Head of English, a comprehensive school in Essex advertised for a teacher who “must like chocolate”. This advert attracted 80% more applicants than the first.

Chocolate advert


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General Mills trials new way of buying Haagen-Dazs

On Friday (7 September), ice-cream lovers in part of central London were able to order Häagen-Dazs on their phones - and have it delivered directly to them, wherever they were....



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