UK: United Biscuits revamps Phileas Fogg range
United Biscuits has relaunched its Phileas Fogg snacks brand.
The new premium range of savoury crisps, tortillas, poppadoms and nuts will be supported by national TV advertising for the launch in early 2009.
United Biscuits is introducing a packaging redesign and a GBP2m (US$2.9m) TV campaign welcome the return of the brand.
The range is 'free from artificial flavours and colourings' and 'contains no MSG'. It will be available in Mexican Sweet Chilli Crisps, Sea Salt & Indonesian Black Peppercorn, and Irish Cheddar and Onion Chutney.
Sharing bags, 140g, will have an MRRP of GBP1.65 and handy bags, 38g, an MRRP of 58p.
The tortilla range will include Sour Cream & Mild Mexican Chilli Tortillas, 150g, MRRP GBP1.69 and Salsa & Mexican Chilli, 150g, MRRP GBP1.69.
New poppadoms will be available in Indian Red Chilli, 70g, MRRP GBP1.69 and nuts in Brazilian Cashews, 90g, MRRP GBP1.65, Persian Pistachios, 70g, MRRP GBP1.39 and American Nut Mix (almonds, pecans, jumbo peanuts), 90g, MRRP, GBP1.65.
Nick Stuart, commercial manager, United Biscuits, said: "We have brought the Phileas Fogg range up to date making this relevant for today's consumers. The TV campaign will create consumer demand for the range plus the premium snacking category has grown significantly in the last year, so retailers should be stocking up to capitalise on this sales opportunity."
In recent months, the UK food sector has seen a number of successful reintroductions of once popular but discontinued brands. Ben Cooper examines the reasons behind this trend and asks if harking back...
PepsiCo is expanding its line of Doritos branded snacks in the UK with the introduction of a Flamin' Cheeseball flavour....
A McCain oven chip advert showing a farmer conducting rain and sunshine over fields of growing potatoes has received a number of complaints by viewers who have deemed it "misleading"....
The Australian food industry has welcomed the findings of the latest government investigation into how to tackle obesity, which supports a self-regulating food industry and gradualist approach....
The Australian governmental investigation into obesity has called for a "phased" approach to tackle the reformulation of food products, supporting self-regulation as the first option for reducing the ...
US food giant ConAgra Foods has unveiled changes to its corporate "identity" in a bid to educate investors and the trade about the "breadth, depth and strength" of its product range....
Frozen food manufacturer Birds Eye is to debut an advertising campaign in June for its Simply Bake to Perfection fish range....
United Biscuits today (20 May) insisted that it had yet to receive alternative plans to restructure a UK site from trade union officials opposing the proposed move....
- Pricing, productivity pay off for Mondelez
- BRICs and beyond: Kam Tai's Chinese growth story
- Analysis: Unilever's global ice cream push
- Happy Family CEO on baby and beyond
- Briefing: How is gluten-free faring in Europe?
- Nakd sale "attracts Burton's, Hain, Kellogg"
- Venezuela seizes Nestle, PepsiCo distribution hub
- Kerry launches premium cooked meat brand in UK
- Mondelez "cautiously optimistic" on China
- Bel international reach offsets Europe challenge