UK: United Biscuits revamps Phileas Fogg range

By | 8 December 2008

United Biscuits has relaunched its Phileas Fogg snacks brand.

The new premium range of savoury crisps, tortillas, poppadoms and nuts will be supported by national TV advertising for the launch in early 2009.

United Biscuits is introducing a packaging redesign and a GBP2m (US$2.9m) TV campaign welcome the return of the brand.

The range is 'free from artificial flavours and colourings' and 'contains no MSG'. It will be available in Mexican Sweet Chilli Crisps, Sea Salt & Indonesian Black Peppercorn, and Irish Cheddar and Onion Chutney.

Sharing bags, 140g, will have an MRRP of GBP1.65 and handy bags, 38g, an MRRP of 58p.

The tortilla range will include Sour Cream & Mild Mexican Chilli Tortillas, 150g, MRRP GBP1.69 and Salsa & Mexican Chilli, 150g, MRRP GBP1.69.

New poppadoms will be available in Indian Red Chilli, 70g, MRRP GBP1.69 and nuts in Brazilian Cashews, 90g, MRRP GBP1.65, Persian Pistachios, 70g, MRRP GBP1.39 and American Nut Mix (almonds, pecans, jumbo peanuts), 90g, MRRP, GBP1.65.

Nick Stuart, commercial manager, United Biscuits, said: "We have brought the Phileas Fogg range up to date making this relevant for today's consumers. The TV campaign will create consumer demand for the range plus the premium snacking category has grown significantly in the last year, so retailers should be stocking up to capitalise on this sales opportunity."

Sectors: Bakery, NPD & innovation, Retail, Snacks

Companies: United Biscuits

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